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source : http://blog.bestvendor.com/2011/11/mostpopulardesigntools/
Why do you only present one initial concept design or mockup?
It’s my job to guide you through the design process, not create an indecision based on choice.
Long ago I thought I had to create more than one mockup because that’s what a lot of designers do. But what I quickly found was that too many small business owners end up liking all of my designs and have a hard time choosing. 5 week delays don’t help any of us.
It also saves time and money if we present only one design mockup and work from that. Occasionally we’ll present one design with several smaller variances in the design but that’s fairly rare.
If you hate the first design we can drill down to what you don’t like and either alter the design or scrap it and start over.