Key takeaway (starting at the 2:28 minute mark):
Good strategy demands focusing your limited resources on only the best opportunities. Spread those resources to thinly and you will fail to have an impact anywhere. This is known as the “Threshold Effect.” You have to apply enough effort to exceed the threshold for that effort to provide a return.
…[The Threshold Effect] is an effect well known in marketing. Unless a consumer is exposed to your advertising multiple times, it will have no impact. You have to exceed that threshold.
Catch more from Paul Boag’s audioboo series here:
audioboo
All of the audioboo episodes are short.
There is a longer show called Boagworld that you may want to check out as well.