This is a full color ad that was used in the UK Basketball Playbook. We again needed to show team spirit while avoid using key words and phrases that are trademarked.
The monk and “Bless you … for those heavenly orders” has Baumann Paper Company’s mascot for many many years and is used on the company trucks amongst other things. We decided change him up just a little to have him throwing a basketball.
We also chose to use the opportunity to do a bit of co-branding with the brands of various products that they carry.
