Your marketing efforts shouldn’t be just one dimensional, so don’t put all of your eggs in one basket. You need a good marketing mix that makes sense for your business that include both online and offline measures.
Search Engine Optimization and marketing efforts need to include those done on your website as well as those places people might go to get information about your business.
Some examples:
- Google Places Page (Google Local)
- Yelp
- Urbanspoon
Yelp and Google Places are starting to take the place of the Better Business Bureau for ratings and credibility.