Category: Our Projects

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Elmwood Stock Farm business card update

Elmwood Stock Farm Business Cards 2013

New Elmwood Stock Farm business card on top, old business card on bottom in the photo. (Click photo for a closer look.)

Visual update that’s a crisper, cleaner, stronger look from an old design. The colors are similar but we can make other marketing look a little more modern. Also not a drastic enough change such that existing materials won’t look out of place.

Text is also easier to read. (Cell phone numbers and address blurred for the web because they don’t use them on most other materials.)

Design was a recreation with only the logo available as a digital file.

The new colors I think look a little more like a farm as well.

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Rush website: Claire & Tom’s Wedding {case study}

Client: Claire & Tom via HotFut

This was an unusual situation where Chris Jeffries of HotFut contracted with Fascination Design on this project when he realized he was in over his head without much time left to get the website live.

This site was built and launched within 48 hours of having the project details. We had a draft ready in 24 hours and the minor changes and testing was completed in just under 2 days.

I can’t guarantee this short a time frame with every project type but it isn’t impossible for select sites. It helped that the clients were extremely organized and responsive.

The primary goal of the site was to be simple, elegant, non-cheesy, informative (6 pages and a PDF) and done asap. The site was to be developed using html, css and php.

Look and feel of the site: The site was to be simple, elegant and compliment the “Save the Date” card (but did not need to match exactly.)

Rough list of requests:

  • Simple mouseover highlights on the navigation items would be good – very simple, probably just invert the selection.
  • Format the secondary pages using a photo or two for each page.
  • Create an elegant PDF that wedding guests can print and carry with them for the weekend.
  • Google maps for the ceremony and reception.

 

 

What the clients said:

In my opinion, elegant is one of the hardest things to accomplish in a website – there’s a fine line between elegant and infantile.  Not to mention it’s so easy to cheese up a webpage with too many frills and too much information.  I think we walked those lines very well.

In my mind, two things made this possible:

  • Claire’s vision and communication – she knew what she wanted and gave great feedback that helped us get the rough design right
  • Hilary’s skills – Hilary did a great job of taking in everything and turned our rough design into reality, in very short order.

I’m thrilled with the finished product and I’m glad you are, as well!

– Chris Jeffries, Owner HotFut

I love the site and think it is just perfect. I like the added details that tie with the save the date invite such as the heart on the letter and our names at the upper left. Thank you for your help and design!

– Claire

 

Interact with the archived website:
http://fascinationdesigndemo.com/claireandtomswedding/

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The site that never was – maybe

We all occasionally end up with those tasks or projects that start out strong and then sorta fade into “I’ll get to it soon.” This entire site however ended up meeting that fate. When it came time to get the content together, the client was busy with his clients. Reminders were sent until they tapered off until they were no more. So the site just sat there about half done waiting for content.

I talked to the client recently and we decided to wrap up the files so he could use it at some point down the road but not to finish it out at this point in time.

It was a gorgeous site however and I wanted to just give a nice little peek of it here. It would be a shame if it never saw the light of day.

Hotfut Screen Shot 2013-01-04 at 12.58.14 PM

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Baumann Paper Basketball Program Ad

 This is a full color ad that was used in the UK Basketball Playbook. We again needed to show team spirit while avoid using key words and phrases that are trademarked.

The monk and “Bless you … for those heavenly orders” has Baumann Paper Company’s mascot for many many years and is used on the company trucks amongst other things. We decided change him up just a little to have him throwing a basketball.

We also chose to use the opportunity to do a bit of co-branding with the brands of various products that they carry.

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Baumann Paper Company Basketball Calendar Ad

Baumann Paper Company UK Basketball Calendar ad design

“We may bleed blue for our team but we’re still your source for green cleaning products.”

In brief, some of the details for this project included:

  • show team spirit while avoiding certain keywords or phrases that seem natural to use but can’t be used because they are trademarked.
  • tie in to the client’s products. Ideally green cleaning solutions.
  • visual clarity from across the room.
  • 2 color design – black and pantone 286.

Quick photo of the final design (sorry about the glare):UK Baumann Calendar Poster

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Facebook Page “Cover” designs – branded social media

I just updated the Southland Jamboree page & was thinking I should mention that I design facebook “covers” for your facebook page that work well with their layout.

I can also make headers for Google+ and backgrounds that work well with Twitter in case you want a unified look across all of your social media outlets.

See:
https://www.facebook.com/SouthlandJamboree

Or my own:
https://www.facebook.com/hilary.baumann
https://plus.google.com/112754019546978412552/about
https://twitter.com/hbaumann

 

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Building a Cooperative Community:
{Oct 2011 Published to Amazon Kindle}

I have to thank George Keller or Co-op Publications for letting me use them as a guinea pig for submitting a publication for Kindle.

(Video coming soon)

 

I’ve learned a couple of things and found it to be generally and easy process. It DOES however require (or is better) to create an entirely separate layout for the Kindle version of a publication. Because the Kindles reflow your text based on a users font settings, page numbers are not relavent but on the plus side, you are able to link to rich media such as websites or videos within a publication or book.

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Site Re-Launched – PinkOnMain.com

 

Just completed: Rush Project for a Lilly Pulitzer store. E-commerce with inventory tracking, sale options and a workaround for flat rate shipping upgrades. Other features: interactive directions map, contact form, blog, e-newsletter sign-up and a link to their facebook page.

Product management screenshot:

Product Management Screenshot

Single product screenshot with inventory tracking:

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Digital Press Proofs National Co-op Directory

It’s the first year that I’ve had time in the budget to really properly layout the directory listings so they’re a lot easier to read.

We however still have what I call the “radioactive nut” problem where the sensor in the digital press makes the cashew nuts too yellow (color correcting does nothing because it just readjusts so that page is too yellow.) It’s even more yellow than the page photographs. Each year I have to ask the printer to pull the yellow back across the board to fix this. This year I’m worried because the yellow on everything but the nuts and one other ad is perfect.