Category: Glossary

What is Lenticular? Or rather this is actually a post about helping you find the term you are looking for for those things that change images depending on what direction you are looking at them from.

Imgur GIF

If you know the word “lenticular” you can easily look up a definition but I remember 15 years ago trying to find a printer who could print these and I couldn’t even search because for the life of me I couldn’t find the term.

I remember searching for things like:

• “images that change from cracker jacks boxes” I’m not crazy, they were flicker / tilt-cards in Cracker Jacks boxes.
• “image changing card from cereal boxes” Sometimes these were the prize inside, sometimes they were the whole box front or just a card you could cut out.
• “images that change as you move the card”
• “images that change as you walk by”

I may add to this as I remember some more examples. Do you have an example of lenticular printing that you would like to add? Leave it in the comments below. 🙂