Awesome and kinda tech-creepy at the same time. 🙂
more info: https://affiliate-program.amazon.com/gp/associates/help/t68
#TBT circa 2003:
Co-op Cafe logo design, ads, & supporting materials
#TBT (throw back Thursday) circa 2003: Co-op Cafe logo designed by Fascination Design and design of other supporting materials.
The logo was designed back before Good Foods knew how the new space was going to work and also at a time that they thought the cafe was going to be open different hours from the store. They stopped using the logo when they decided that they wanted to be a “market” instead of “the co-op” and rolled everything into one a year or two later.
I also designed a slew of ads back in 2003 for Good Foods & the Cafe that worked around this split identity of the market and cafe while showcasing what each had to offer.
All of the ads had a organic fluid or yin/yang element and were meant to be really striking on newsprint. The designs also often had to accommodate a lot of text without looking cluttered.
I remember the full color menu being a particularly fun piece to work on. All of the photography was of food actually made in the store and involved a very low key photo shoot.
There are many many more ads and supporting materials that weren’t shown here.
Spotted: Add the amount of time to watch to the video thumbnail
Spotted: an excellent idea to add watch time in the play thumbnails for videos!
Multiplier funnel for getting more done:
Listening to a business podcast and thought this was powerful…
Multiplier funnel for getting more done:
- Eliminate
- Automate
- Delegate
- Procrastinate on purpose (decide to do it later on purpose)
- Concentrate
For more details, listen to the full podcast episode 23 of the Chris Locurto podcast:
https://soundcloud.com/chrislocurto/procrastinate-on-purpose-2
To subscribe or listen to more of the Chris LoCurto podcast series:
itunes || soundcloud || stitcher
Getting InboxPause and Awayfind to work together!
[workaround]
I’ve been talking to both Baydin about InboxPause and AwayFind trying to come up with a solution so these two will work together. Baydin finally suggested that I create a filter that applied the inbox as a label to all items coming into the inbox. Gmail/Google Apps won’t let you apply “inbox” as a label from their interface. But it will allow you to import a filter that does.
I just created an xml file that can be imported into gmail/google apps as a filter to label anything coming into the inbox as “inbox” so that both inboxpause and awayfind play nicely together! woot! Simple and complicated at the same time.
Better yet no extra labels, anything labeled “Inbox” should never be sent to spam. Since spam filtering should happen before the point that it’s labeled Inbox this means that you have created a filter that does nothing other than allow awayfind to be triggered.
The xml file (right click and “save as” to a location on your computer):
inboxpause and awayfind April 20 2014.xml
How to use the xml file to create a filter:
- unzip the file (usually double clicking the file will uncompress it on most computers)
- log into your gmail / google apps account via web browser > go to the gear icon and go to “settings” > select “filters” > scroll down to the bottom of the page and select “import filters” > “choose your file” > click “open” > click “create filters”
Rush email messages will now make it to me by sms and push notification and my email will get dumped into my inbox at specific times of the day now.
Why do you ask me to bring samples of other people’s logos or designs that I like?
Samples of designs and logos you currently like (and dislike) are part of my workflow since my work is commercial and not based on my own personal preferences. I do NOT copy design examples but what they do is they assist people in communicating their aesthetic desires to me.
If you have been in business awhile, I will also ask you to bring/send copies of any existing marketing materials so we can also review what you like or dislike about those AND to determine how much we plan on changing or keeping with an existing brand look and feel.
If you do not currently have any examples of designs you like (or dislike), I would recommend looking for some prior to our initial meeting. If you need a good place to start that process, I do collect design ideas from other people on pinterest and you could start there:
Why I no longer recommend Hostgator
Or basically any other hosting company owned by EIG – check the full list here: http://en.wikipedia.org/wiki/Endurance_International_Group
Basically the bottom line is that their quality of service took a nose dive once they were acquired by EIG. Hosting outages, changes in customer support etc. I have friends who used Hostgator primarily even for reseller hosting and most of them have switched away from them or are in the process of moving away from them.
Are they the worst out there? No. But there are definitely better.
Are you marketing via product launch or by personal milestones?
Are you marketing via product launch or by personal milestones like a new job or even a broken refrigerator? There’s value in new products but you may grab people’s attention more when they are shopping based on a specific life event.
http://www.google.com/think/articles/build-your-engagement-engine-part-3.html
Key article takeaway:
“…are your media plans built around product milestones such as a launch, a new feature or a line extension? Or are they based on people milestones such as a new job, a recent move or the birth of a child?
Take refrigerator manufacturers, for instance. The traditional approach might be to step up their media efforts when they launch a new state-of-the-art model.
…
But what would happen if they used the same investment and anchored it to people’s lives? As a consumer, when do you think about buying a new refrigerator? For most of us, it’s when the old one breaks or when we remodel our kitchens. At all other times, chances are we are much less attentive to refrigerator ads.
At Google, we talk about winning the moments that matter. [People doing] a search for “broken refrigerator” or “kitchen remodeling.”…”
Dear SEO Spammers,
Dear SEO spammers,
I would LOVE to sell YOU my SEO services seeing how you FOUND my site and more importantly your SEO services must apparently be so bad that you’ve resorted to SPAMMING people! Your email address and information have been reported for said infractions – have a wonderful day!
Sincerely,
Hilary
<grumble>
Yes I know there’s more to SEO than someone simply finding a site but these scum still annoy me.
Why do you use Paypal & Square?
Since I don’t have a walk-in store, and a majority of my clients are still paying by check, adding a traditional brick and mortar merchants services account would simply add to my overhead.
Yes, there is a higher percent and per transaction rate with Paypal and Square but there are no monthly fees. Additionally, with all of the little features that I currently use with PayPal both online and off would cost far more per month. Some of the features available automatically with Paypal I only use once in a blue moon (but I do use them.)
I do review and run the numbers on this regularly (at a minimum annually and sometimes mid-year) but so far it’s still been an overall savings even with the higher percent per transaction to just stick with Paypal and the Square reader over the guaranteed monthly charges I would be paying for merchant services, a gateway and some other add-ons.
As I said, a majority of MY clients are still paying by check and until that changes, the amount run as a credit card just doesn’t warrant more than Paypal and Square for my business at this time. If you are personally uncomfortable with one system or another, please let me know and as always, you can still pay by check.
I like to keep the business overhead low without causing any inconveniences for my clients!