graphic design, print, websites, logos, ads, publications, wordpress
From After the Jump Episode 84, a quick primer on using or getting started with social media (facebook, twitter, instagram etc!) http://www.heritageradionetwork.com/episodes/6587-After-the-Jump-Episode-84-Social-Media-Primer
Listen to more from the After the Jump podcast series via:
itunes || stitcher || rss
Click through to the full article to see why these aren’t true and ways your business can start using instragram for business!!
https://blog.kissmetrics.com/biggest-misconceptions-about-instagram/
Sometimes you just need a nice clean simple yet professional business card. Done right. And that’s what we have here.
(And sometimes I forget to share the smaller projects.)
This is an excellent video that will hopefully help you look at your business from yet another point of view. Definitely worth watching and referencing so I just wanted to share it with you! 🙂
With each generation there’s a shift in shopping. Recently I read two excellent articles about the current shift for millennials from shopping to buy stuff to shopping to buy new ideas. I think this extends a little bit further into shopping to buy investment pieces as well. And to experience life or even buy experiences or travel instead of just filling a house with nicknacks. People don’t just want to keep up appearances when it means sacrificing too much of their own happiness anymore.
As with anything, it’s an over generalization too. There will be different segments of any age group that shops differently and even some of this mentality spreading to older and younger generations.
These articles are just one point of view but if you are a business owner you should be reading them and trying to understand them. Experience the world through other people’s eyes and understand what they value so you can continue to provide value through your business.
I find myself identifying with this generation because the day I reject change is the day I’ve given my business a set shelf life.
The New Rich by Garance Dore:
http://www.garancedore.fr/en/2014/12/09/the-new-rich/
Why Millennials don’t want to buy stuff: http://www.fastcompany.com/1842581/why-millennials-dont-want-buy-stuff
Read it. Absorb it. Try and understand it. Talk about it. Observe it around you!
What is the most overlooked SEO tactic that is a quick win?
http://www.quora.com/What-is-the-most-overlooked-SEO-tactic-that-is-a-quick-win
The post includes longer answers from industry experts.
The purchasing funnel is still useful but if you want to take it a step further, check out this article on the 6 Behavioral and Mental States Involved in the New Purchase Loop:
http://blog.hubspot.com/blog/tabid/6307/bid/34158/How-Inbound-Marketing-Aligns-With-the-New-Purchase-Loop.aspx
I would take Klout.com with a grain of salt. The Klout score matters less than some of the other data it can give you. I had previously posted some info back when Klout’s homepage looked a bit different. This is the update to that.
The two things I think Klout excels as as a tool (screen shot to illustrate):
You have to log into Klout.com in order to see the screen that I have attached but it’s the current view at https://klout.com/#/measure
First let’s start with “what is a troll?” http://en.wikipedia.org/wiki/Troll_(Internet)
The number on rule is “don’t feed the trolls.” This doesn’t mean never respond but responses must be well thought out and diffusing. Nicer instead of simply defensive (but do not admit wrongdoing if there was no wrongdoing.)
Since some trolls will persist if you simply don’t respond, your next best bet is to move the conversation out of the public view when possible. But be aware that your private messages may get reposted publicly if a troll is particularly nasty.
As for whether or not to delete a troll’s comments, the general rule of thumb is to leave it be. There are instances where deleting something (or more likely deleting something after a period of time) is ok but that decision has to be made on a per case basis.
Yes, they might have made false accusations that may make you look bad but your response can still be civil and indicate that you may be dealing with a potential crazy or that you are willing to deal with the situation if something IS actually wrong.
Example false complaint:
“You took a photo from my website. That’s not legal.”
Example response to a false complaint:
“To the best of my knowledge all our photos come from the manufacturers, photos we’ve taken or stock photos aquired through proper channels. We take copyright ownership seriously. Can you email additional information and links to the photo in question to _________? We would be happy to review this.”
(Side note: You do know that you can’t take a photo from any random website and use it right? Just checking to make sure you do know that. Your staff should know that as well.)
When in doubt, don’t respond immediately or delete. Getting defensive or deleting the post will likely only make things worse.
