In a field that is very subjective such as design (or art or writing) it’s best not to ask people if they “like or don’t like” something during the creation process.
Instead ask:
- “is there anything that is unclear or confusing?”
- “were you able to find information you were looking for or expecting to see?”
- “how does this make you feel? Confident? Frustrated?”
It’s also a good idea to understand the difference between valuable and invaluable feedback. If you ask your cousin Bob what he thinks and he says “I hate the green” and cousin Bob always hates green, it is a personal preference and not a good reason to change your website.
It’s not the same as having 10 different people say they dislike the color pallet as their first response. That you should pay attention to. (But not if you asked “don’t you hate the color pallet” when collecting the feedback. People will want to be agreeable when there’s nothing at stake for them.)