organic search
Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. << reword this
Google has replaced the yellow pages, are you behind in how you are marketing?
SEO : (definition)
Our POV: There’s no point in doing SEO if your site then scares off customers once they get there. We also can’t control the search engines so there are no 100% guarantees. You are paying me for my time and knowledge on keeping up with this ever changing industry. We automatically apply certain SEO tactics to every single website we build whether or not you ask because some tactics are just good code and good design.
Pricing example:
SEM definition:
PPC definition:
Some services that apply to all three:
- Keyword traffic analysis
Your marketing efforts shouldn’t be just one dimensional, so don’t put all of your eggs in one basket. You need a good marketing mix that makes sense for your business that include both online and offline measures.
Be leery of anyone selling SEO services with a 100% guarantee that you will be in the #1 position for whatever keyword you want. I’ve seen too many people scammed by people offering a 100% guarantee on SEO with outrageous claims. We can’t control the search engines and seo is part art, part science, and part educated guesswork with trial and error. While there are things that will almost always bring you higher in the rankings, that can change at the drop of a hat.
Your business’s uniqueness and market saturation can play a role in your rankings as well. And SEO is only half the battle, I’ve also seen people ruin the user experience on their website trying to achieve high rankings. High rankings don’t matter if you aren’t getting business from the additional site traffic.
Related: http://www.socialmediaexplorer.com/search-engine-optimization-2/5-ways-to-uncover-scammy-seo-agencies/