Did you know that there are laws regarding email newsletters?
Some of the basics you must have are:
- A visible and operable unsubscribe mechanism is present in all emails.
- A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible.
- A message cannot be sent to a harvested email address.
That last one includes the fact that you can’t purchase lists that weren’t obtained legitimately. Such as buying lists from a company that scrapped whois data or harvested from a public directory. So if you are buying lists (which is not recommended) you really need to know how those addresses were collected.
What I’m actually referencing above is the 2003 “Can-Spam Act” (which is a horrible name for an act but easy to remember.) If you want to read over in detail, visit: