How does your product or service make people FEEL like a better person?
When it comes to a successful user experience …
“…one fundamental question must be asked – what problem are you solving for the customer?
Ultimately that is what user experience design is about – it’s about solving problems for users. It should empower users, making them feel they can do something that they were previously unable to do.” — http://boagworld.com/digital-strategy/user-experience-design/
