Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.
— Don Draper, Mad Men
I know he’s just a fictional character and it’s not really the full story on what advertising is but something about it stuck with me. There is some truth that advertising is about happiness; but not just about happiness, it’s about emotion.
Link to video to get the emphasis:
https://youtu.be/E0L8f1IY1Vk?t=49s
And I know, I know, I’m a little behind on getting into the tv show Mad Men but finally started watching it on Netflix last night.