I was working on an e-newsletter for the Southland Association featuring Earth Day & Great American Cleanup events. I wanted a great graphic at the top that caught your attention and summed up what the e-newsletter was going to be about.
I started with this idea on my dry erase board (the photo isn’t the best, sorry):
And made it into this:
Yes, this is in fact an animated gif. Normally animated gif files are tacky but this one is distinctive and allows for there to be movement in an e-newsletter. The file size is small and it presents well on mobile devices such as an iphone.
To see how the graphic looks in the finished e-newsletter, click on the link below: