Situation: You have a list of subscribers from an older e-newsletter system. One that did not remove email addresses after numerous bounces. Too many bounces can trigger enewsletter software such as MailChimp or iContact or Constant Contact or Aweber into thinking you are a spammer. But these same bounces in small quantities do NOT typically trigger ISPs to consider you a spammer. If people mark your message as spam that’s a different story but they should not be doing this if they know they subscribed anyway.
STEPS TO RECONFIRM YOUR SUBSCRIBERS:
- In short, you will need to send an email out from your email account asking people to reconfirm their subscription. This is using Outlook, Mac Mail or whatever you usually use to check and send emails with.
- Use the most current list from the old e-newsletter system.
- I would recommend doing this in small batches (20-40 recipients at a time) from the old email list. You will send to the entire list of email addresses whether you know if they are good or bad.
- Be sure to put the email addresses in the BCC field so that you’re not advertising people’s email addresses to one another.
Your email can say something along the lines of:
We’re doing some electronic housekeeping at <CHANGE OUT FOR COMPANY NAME> and need to ask all of our subscribers to confirm / reconfirm their subscription to our newsletter by filling in the form at the following link: <INSERT LINK TO YOUR SUBSCRIBE PAGE>
This is a longer explaination of what you should do and why: http://kb.mailchimp.com/article/reconfirm-your-list
I have confirmed that this process is required for not only MailChimp but other e-newsletter systems as well. iContact, Constant Contact, or Aweber to name a few.
Yes, this may be time consuming and yes, you may lose some subscribers but this would be better than risking getting banned entirely so you can send no e-newsletters to anyone.